One, ideas that matter
Brand Communication & Content Strategy
Context
Communication and content strategy project at Publicis Groupe, focused on ESG-related content and institutional communication.
Challenge
Translate complex ESG topics into accessible, engaging, and consistent communication.
Approach
Defined visual direction, tone of voice, and content structure to ensure clarity and alignment.
Execution
Developed key visuals, communication guidelines, and content systems for digital platforms.
Result
Improved consistency and clarity in communication, strengthening engagement with the audience.
Role
Art Direction, Content Strategy, Visual Communication