Copag is one of Brazil’s most iconic brands, deeply rooted in culture and everyday rituals through something as universal as a deck of cards. Working on this project meant translating a legacy brand into contemporary visual expressions that could engage new audiences while honoring its history. I continue to collaborate with the brand, developing a wide range of materials across internal and external communication, social media, and overall graphic assets. Each piece is designed to balance playfulness with strategic clarity—amplifying connection between people, moments, and experiences while bringing fresh energy and relevance to the brand across multiple touchpoints.