This project for J.P. Morgan’s The Schools Challenge São Paulo started with a simple question: how can information become something people actually want to engage with? Reports are often dense, complex, and distant, but they don’t have to be. The work focused on transforming data into narrative, using infographics as a tool to simplify without losing depth, and to clarify without oversimplifying. Each visual decision was guided by rhythm, hierarchy, and readability, turning static content into something fluid, intuitive, and visually compelling. More than making a report “less boring,” the project reimagines how information can be experienced: not just read, but understood, navigated, and felt.